Free Promotional Kit Available for QMS Farm Shops04 September 2013
UK – A range of free promotional resources is available for farm shops through the Quality Standard Mark, EBLEX has announced.
Recipes, point-of-sale promotions and business health checks and sales events are amongst features available for retail businesses under the Farmshoplocal brand.
There has been a rise in the number of shoppers looking for quality assured produce in the wake of the horse meat scandal and the EBLEX-run scheme has seen a corresponding rise in farm shops wanting to join up.
“The EBLEX Quality Standard Mark scheme can help tell the story of the beef and lamb on sale through our point-of-sale materials and web-based tools and resources,” said Michael Richardson, EBLEX direct sales manager.
“Our range of butchery specifications can help give new ideas about how to get the best from the whole carcase, improve profit potential and keep customers happy.
“More and more farm shops are seeing the benefits of being part of an assurance scheme and all the extra support that comes with it. All this is available for free as part of the EBLEX Quality Standard Mark scheme.”
The abattoir used by the farm shop must be assured. For any farm shop using a non-assured abattoir, a free pre-assurance audit can be undertaken to highlight any areas where work may be needed to achieve required standard.
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