Beef Consumption Improves in Japan14 December 2012
JAPAN - Japan consumed 79,595 tonnes (boneless equivalent) of beef during October, up four per cent year-on-year and the highest monthly volume since December 2011 according to supply and demand data by the Agriculture and Livestock Industries Corporation of Japan.
Imported beef consumption during the month increased by five per cent year-on-year to 50,613 tonnes, reaching the 50,000 tonnes level for the first time since April 2011, according to Meat and Livestock Australia.
Some factor influencing the rise included the higher number of customers for the western style fast food (mostly hamburgers), as well as steady demand for affordable steaks and hamburgs (large meat balls) at the western style family restaurants.
However, beef demand in Japan is still underpinned by fierce price competition, with both the fast food and family restaurant sectors reporting reduced year-on-year sales during October.
Imported beef stocks totalled 92,841 tonnes during October, still significantly higher than October 2011 (up 16%), but down from the 96,372 tonnes registered in the previous month.