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Olympic Award For Red Tractor

09 December 2009
EBLEX

UK - The Red Tractor is going for gold at the 2012 Olympics giving cattle, sheep and pig farmers a great shop window to show off top quality meat.

The London Olympics organising committee has announced the Red Tractor will be the base standard for all food served at both the Olympic and Paralympic Games.

EBLEX, the strategic body for beef and lamb and BPEX, the body for pork are both delighted at the announcement.

BPEX Head of Marketing, Chris Lamb, said: "This is an exciting opportunity for pig producers to show the quality of their pork, bacon and ham to the world.

"Both BPEX and EBLEX were represented in the process by BPEX Foodservice Trade Sector Manager Tony Goodger who worked very hard to achieve this result."

EBLEX Director, Nick Allen, said: "We are delighted at this news which again demonstrates the value of farm assurance schemes and is an encouragement to producers to get involved.

"The decision guarantees that quality lamb and beef will be served at the 2012 Olympics, putting domestic producers on the world stage."

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