12 January 2009

1 minute read

Europe

Trying to make sense of it all can be a daunting task but that is what Outlook 2009 conference is aiming to do.

The event is jointly hosted by BPEX and EBLEX and includes speakers of international repute.

The morning session will include Richard Brown of GIRA Consulting who will examine global corporate strategies in the meat industry.

He will be joined by Prof Robert Pickard, Chairman of Which? to look at the place of red meat in a balanced diet and Defra chief scientific advisor Prof Robert Watson who will tackle the challenges facing the industry such as climate change, the environment, food production and security.

In the afternoon, parallel sessions will cover the outlook for the pig market and the for cattle and sheep. Speakers here include Karsten Fleming, economic analyst for the Danish Meat Association and Padraig Brennan, senior business analyst with Bord Bia.

Head of the economic and policy analysis group for AHDB meat services Stephen Rossides said: “Last year dramatically highlighted the uncertainties and growing volatility on world markets and has also brought to the fore the issue of food security.

“While 2009 is likely to be calmer, important challenges remain and we shall seek to explore these together. Anyone seeking to make sense of these developments and challenges will want to be at Outlook 2009.”