NFU Puts the Pressure on Retailers

The pressure cards were handed to consumers during the Why Beef and Sheep Farming Matters road shows that travelled the country From February to April this year. With more than 5,000 pressure cards completed throughout the road show, this ground swell of public support has been captured in a letter from the NFU to all major food retailers.

In the letter, from NFU Director General Richard Macdonald, the supermarkets are told the campaign was born out of concern for the 'long-term security of home-grown beef and lamb' and that a decade of unsustainable market conditions has led to a reduction of 'almost a quarter of the sheep breeding flock and almost ten per cent of the beef breeding herd.'

"What we want to see from the retailers is a response to this highly successful campaign", said Mr Macdonald. "We welcome moves from any supermarkets on how they can help sustain the long-term profitability of our beef and sheep sectors.

"British beef and lamb is envied around the world for its quality, welfare and traceability standards - a fact that is greatly appreciated by today's shopper. We want to work together with retailers to help secure long-term success for our producers."

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